The Importance of Loyalty in Airport Marketing

As the world emerges from the dramatic effects of the pandemic, the airline industry is entering a pivotal time, with opportunities to re-invent their frequent flyer programs to meet the new normal.

Who better to brainstorm this than Piotr Kozlowski who advises some of the world's largest airline and airport loyalty programmes for Comarch, such as British Airways, Jet Blue, Etihad Airways and Heathrow Rewards among others.

Piotr shares some creative and compelling concepts he believes should be considered, the reasons they may make sense, and some of the criteria for success.

From subscription models, to prepaid fares to unlimited flying propositions - there has never been a better time for loyalty marketers to test new concepts and inspire their customers to fly with the same joy in the future as they did in the past.

Listen to enjoy a masterclass in creative and compelling airline loyalty concepts.

This episode is sponsored by Comarch.

Show Notes:

1) Piotr Kozlowski

2) Report from Jay Sorensen

3) The Bank of Starbucks