How Much Does a Sales Qualified Opportunity Cost?

You should figure out how much it's cost ing you to get a sales qualified opportunity in other ways, like outbound or paid media. Then you have a base line, and then you can go after that. And the point is, using s q os, most people that measure the successive direct mail are going to be based on meeting booked not s q o. So at a hundred k, your company would be pretty happy if you had a cak payback of 12 months. You're obviously going to be lower than that.