Intro

A small toy monster with a toothy grin, known as a Labubu doll, has taken the world by storm, adorning the bags of millions of consumers — including popstar Rihanna and tennis champion Naomi Osaka. Some editions fetch thousands of dollars on resale, and Pop Mart, the Chinese maker of the toys, saw revenue jump over 200% in the first half of the year. But our Asia Global Business Managing Editor Rachel Chang joins Caroline Hepker to discuss how the modern toy trend started, and if it can continue.

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