This week we break down why creators have replaced the entire PR industry — from Jordan's YouTube golf tour launch that outperformed traditional press, to Alex Earle building 500K followers before dropping a single product, to the programmatic ad fraud no one's talking about.
0:00 - PR is dead
0:40 - Edelman panel recap
3:07 - YouTube golf tour launch
7:00 - The embargo rant
10:56 - Shopify's organic PR playbook
13:22 - Alex Earle vs. Beyoncé
18:16 - Michael Rubin's flag football spectacle
24:20 - Shoptalk / Klaviyo Composer
27:00 - Why brands are firing their agencies
30:09 - Programmatic ad fraud exposed
36:12 - Retro hardware / Brick auto-bricking
As always, thanks for watching. Let us know your feedback in the comments.
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