
This Week In XR 8-12-2022 ft. Alex Heath
The AI XR Podcast
00:00
Apple Ad Tracking
I think it's hard to underestimate how much impact that change in the apple ad tracking and adverse livation strategy has had across the sectre of these various forms of social media companies. I mean, instagram used to be a hunting and killing machine for targetat advertising. Now i just get completely irrelevant. Like land offers south carolina because they've identified my age tepographic. But you're talking about trillions of dollars of lost value with one change in a dynamic of ads are no longer going to be as targeted as they used to be.
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