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Jori Chisholm has been teaching bagpipes online since 2003… before YouTube even existed. He was literally the first person to ever teach a bagpipe lesson on a webcam. Fast forward to today and he's running bagpipelessons.com, reaching students in 30 countries, and last year he hit 3.2 million views on Meta and 320,000 on YouTube.
The wild part? He wasn't even trying to hit those numbers. His strategy was simple… post one short video every single day. And it worked.
In this episode we dig into how Jori built a thriving course business in one of the smallest niches you can imagine. We talk about why he has courses AND a membership AND physical products, how he uses his email list to actually drive sales, and why he thinks AI is going to wipe out a lot of generic information-only courses but won't touch businesses built on real personal connection and trust.
Whether you're in a tiny niche or a massive one, there's a lot to learn from someone who's been doing this successfully for 25 years.
#OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing
🎵 Check out Jori's work at https://bagpipelessons.com
🎵 Jori's YouTube channel: https://youtube.com/bagpipelessons
🤝 Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.
