Espresso - Seth Godin "Every Marketeer Needs to Know This Secret"
HUNGRY.
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Understanding the Circles of Now and Us
This chapter explores the varying perceptions of time and concern, illustrated through the 'circle of now' and 'circle of us.' It contrasts the immediate desires of a toddler with the long-term perspectives of seasoned investors, while examining how these viewpoints shape consumer behavior and corporate responsibility.
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