How to Optimize for High Intent Revenue Opportunities

The common example that i hear every week from either a ceo or a c r o is that marketing's optimizing for, let's jus call it s c s. So they're optimizing forrescuels, and they're crushing their target. And then sales is missing quota by a bunch. The reason is because the emetric the markt is optimizing for is not actually a good predictor oft revenue outcomes that sales needs. If you use regular attribution, software, multi touch, regular, it doesn't really matter fo yu. Software based attribution will tell you a couple of corps things. It's going to tell you search brand, a paid or organic, and tell you direct