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Episode 79: A social media marketing masterclass

CIM Marketing Podcast

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The Importance of Quality in Social Media

I love Greg's social media. I think they kind of make a Greg's moment out of everything that’s going on in the world, don't they? So whether that's the vegan sausage roll launch, like an iPhone or kind of their romantic dinners and Valentine's Day in a Greg's. It is a brilliant example. You know, so these aren't polished sort of BA style, beautiful films, beautiful soundtracks... They're just on target. And of course, as we know with O'Leary endlessly remind his customer base that they're cheap. He's every opportunity to remind people that the reason we fly with Ryanair is one reason, and probably one reason only

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