Burger Chef's Branding Failures

Dick and Mac are content with their lives: they enjoy making burgers by day and stargazing by night. Ray Kroc is a workaholic chasing success at any cost. When the brothers' relaxed approach to business collides with Kroc's ruthless ambition it will birth one of the world's best-known brands. This is the story of two very different approaches to making hamburgers - and two very different approaches to making money.

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