
#255 Trustworthy with Margot Bloomstein
UX Podcast
00:00
How to Create a Consistent Voice Over Time
IKEA has been working to create a consistent voice for its brand. The company's style guide and visual style guides are among the tools that help with this. IKEA is known for simplicity, so it makes sense if you're producing lots of content not to be overly detailed or nuance laden.
Play episode from 18:55
Transcript


