Craze or Catalyst, Retail Rebranding, and Apocalypse FedNow 6/29/23
The Exchange
00:00
Bed Bath and Beyond's $21 Million Rebranding Strategy
We're a high-low retailer just like Bed Bath and Beyond has been, says Overstock CEO. We think we can do this better because of this asset-like business model," he adds. "Our non-coupon price are really good" For us, the brand meant something; it was more than just the customer list.
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