The Future of Opinion Polls: A Conversation with Mark Pack
New Books in Science, Technology, and Society
00:00
Political Politics
A lot of work's got into this. Is that all done in the commercial companies, or our universities? I mean, m l p has a really sort of mixed background. Lots of different bits of research, primarily from academics, have fed into the development of the methodology. And so it eb lots of different areas of athougtdo. Sometimes it's driven by academic research. Sometimes it’s driven by the commercial sector and what advertising and marketing sectors in particular, are trying to understand stuff. All of that tends too produce quite a regular flow of new ideas. And experiments. Which is good, because political poling is sufficiently complicated that i think it's never a good
Play episode from 40:48
Transcript
