Collaboration and Mutual Respect Between Internal Brand Teams and External Agencies

Michael Boychuk is the CCO and Co-founder of Little Hands of Stone, a creative agency and Ad Age Small Agency Newcomer of 2020. Michael has nearly 30 years of industry experience, working for notable firms like WongDoody, SK+G Advertising, and Leo Burnett. Before LHoS, Michael helped build Amazon's D1 internal creative agency as the North American Executive Creative Director. He leveraged his talents and leadership expertise to spearhead four Super Bowl campaigns and the rebranding that shifted Amazon's identity toward the globally-recognized standalone smile. Michael also helped launch Amazon's first Prime Day global campaign — the largest annual worldwide retail event.

Matt McCain is a Co-founder of Little Hands of Stone, an award-winning creative agency based in Seattle. Matt's career began with WongDoody, where he spent 16 years and eventually became the Creative Director of the copywriting team. Before founding LHoS, Matt worked as a freelancer, offering his talents and expertise as a creative director and copywriter for prominent companies including REI, Hub Strategy & Communication, and Amazon.