What your kids want from you is simpler than you think. In this episode, Jesse Itzler shares a simple parenting rule with Ryan that reshaped how he shows up for his kids. They talk about why the moments that matter most feel inconvenient, why “I’ll do it later” is such a dangerous mindset, and how saying yes to your kids’ interests can change everything.
Listen to the full episode with Jesse on Apple Podcasts, Spotify, or YouTube
Jesse Itzler is an entrepreneur, author, endurance athlete, former rapper, and part-owner of the Atlanta Hawks. He is the author of two books, Living With A Seal where he lived and trained with David Goggins for 31 days. His other book is Living with the Monks where he lived with an isolated religious community in the mountains of upstate New York. He co-founded Marquis Jet, helped build ZICO Coconut Water, and created the viral New Year planning tool called the “Big Ass Calendar”.
Plan 2026 using the Big Ass Calendar that Jesse created: https://thebigasscalendar.com/
Check out Jesse’s books:
Follow Jesse on Instagram, YouTube, and X @JesseItzler
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