The Hardest Part of Building a Sneaker Store?

Cincinnati is all about Jordan. It's kind of like in our DNA from Bearcats to, you know, even ties with Dion wearing P.E.'s. And Cincinnati is like Jordan Brand. Like I was very blessed to open with Nike, but I did not have Jordan for two years. But because I worked the Nike account so well, they were like, hey, you should really open this guy or take a look at his business plan. He just saw potential in me. Carl Benson was my original rep. However, it wasn't to my current rep that helped meA lot and grow my business to be a business.