Audrey Arbeeny: Branding with Sound
Guy Kawasaki's Remarkable People
00:00
Designing a Sound Logo for a Brand
When we create creative concepts, and we come up framework for the sound, we use sound that we develop. So think of it as having a pair of custom shoes made for yourself. This won't go for any other brand. And when we did whirlpool and kitchen aid, it got major right ups. We spoke it c e s because people realize how much better this experience was When you do something that's authentic and researched,. The team can have input, even if it's as simple as when we do our sound mood board - which we create many ferent ways to say the same characteristic. But the main filter is already said: all o these things will sound like they belong
Play episode from 05:42
Transcript
