The Next Wave Of Content Marketing for B2B w/Joe Pulizzi
B2B Growth
00:00
Content Marketing Can Make Advertising Better
If you deliver consistently over a long period of time, they'll find their own journey. I had one company with mapped it out 57 different spots on the buyer's journey. And they're like, we need a piece of content for every one of those. Well, that journey could be an hour or it could be three years. It depends on where they're at and what the biggest pain is.
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