Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards cover image

Episode 136: Podcast 136 - What Makes a Good Hook in Marketing?

Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards

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What Is My Favorite Hook?

A hook is whatever will stop them from doing what they're doing, break them out of the hypnosis that they're in. My favorite hook is the hook that enters the conversation that is already going on in somebody's mind and literally has them saying, this is something that i'm interested in. I like ain some other hooks that are just, they throw numbers in there, you know, like five days to seeing your abs again, or whatry. That's a hook a for some people, wiud be five days to see your feet againm so  i guess it would probably go into your favorite one, if you have a hook.

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