How to Drive Growth With Free Shipping

When i was the finance partner for a for marketing. I had moved out of the controller jobdand supported marketing and and an growth an amazon. We were actually, we brought in a firm that helped us try to assess a doing t v and print s in a couple of cities. And what was interesting is we spent a long time really trying to get the analysis tight. But eventually what we found was that with free shipping, we were only effectively givin about a ten % discount, but the increase in growth was about two cs higher than if you actually just gave a ten% discount.