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Are you finding it hard to build a united sales culture as your cybersecurity startup scales? Struggling to keep urgency and momentum going in long, complex enterprise deals? Wondering how top teams navigate hiring, collaboration, and multi-threaded sales cycles, especially as new technologies and markets emerge? This episode of the Cybersecurity Go-To-Market Podcast delivers actionable insights to help sales and marketing leaders create stronger, more effective teams while driving revenue growth.
In this conversation we discuss:
š Building and maintaining a āone teamā culture from early-stage startup to rapid scale
š Effective hiring and team formation for high-performance cybersecurity sales organizations
š How to create urgency, maintain momentum, and drive next steps, especially during drawn-out enterprise sales cycles
About our guest
Josh Kriss is an experienced cybersecurity sales leader, now helping shape go-to-market strategy and culture at Geordie, a fast-growing AI security startup. With a track record at Darktrace and hands-on experience scaling from founding team to rapid growth, Josh brings practical advice for building high-performing teams that sell complex technology into demanding enterprises.
Summary
If youāre looking for hands-on strategies to elevate your teamās culture, drive collaboration, and overcome sales inertia, this episode is for you. Learn how to hire for āone teamā mindset, spot hidden deal blockers, and apply leadership lessons from fast-growing cybersecurity innovators. Listen now for powerful tips you can put into practice right away!
Connect & resources:
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