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#111: Should You Start a ’Startup’ or Build a Cash-Flow Business?

The Tim Ferriss Show

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Selling the Want, Not the Need?

People don't need to have their assloct good in jeans, but they will work harder for that than dying ten years earlier from heart disease. So it wants not needs a and how do i think about that? I well, think whati what i was just mentioning ties into it perfectly riht. People are sometimes offended or affronted because that seems very presumptuous if you're selling a want. The market hasn't been set. The price has not been established for a lot of these wants as a post of needs.

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