
Denis McQuail, “Perspectives on Mass Communication” (Open Agenda, 2021)
New Books in Science, Technology, and Society
00:00
The Development of Mass Communication
i would imagine that your book on mass communication was a watershed in terms of focusing people on the set of theoretical concepts and practical applications. So this must have gone some way, by and of itself, to define researchers thatis tat nothing. That's true. But on the other hand, concrete progress was made, it seems to me. And much of that progress, It seems to me, was also made directly through your efforts.
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