Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business cover image

How Alex Hormozi Sold Millions of Books (The Part No One Talks About)

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

00:00

Lesson 5: Persuasion Principles in Play

Chandler maps Hormozi's launch to Cialdini principles: scarcity, urgency, social proof, reciprocity, and consistency.

Play episode from 11:11
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app