Feeling burned out or stuck in your job? Chris Walker says the real problem might not be your boss or your paycheck, it’s the frequency you operate in.

In this episode, he shares with Toni how trusting his intuition led him to sell Refine Labs and step away from the company he built, and why he believes we’re leaving the Information Era and entering a new “Frequency Era,” where your energy and mindset matter more than credentials or experience. Chris explains the six tiers of frequency, what it takes to move beyond stress and burnout, and how urgency and constant pressure can quietly pull a whole company into low-frequency habits.

Want to work with us? Learn more: revformula.io

(00:00) - Introduction
(01:56) - The Decision to Exit Refine Labs and What's Next
(11:09) - The Shift from Information Era to Frequency Era
(15:37) - What is Frequency?
(20:13) - Frequency Tiers and Personal Growth
(22:46) - Tier One: Recognizing the Illusion
(24:05) - Tier Two: Breaking the Illusion
(26:17) - Tier Three and Beyond: Energetic Mastery
(32:10) - Example: How You Relate to Time
(33:49) - Where Frequency meets Business
(37:06) - Defining Success Beyond Financial Metrics
(42:39) - The Power of Choice and Awareness
(44:13) - Examples of Different Company Frequencies
(46:54) - The Role of Urgency and Pressure
(51:19) - Impact of Venture Capital on Company Frequency
(55:16) - Leadership and Frequency Alignment
(01:05:45) - Final Thoughts and Personal Journey
(01:09:13) - Next Week: Zoominfo's James Roth on AI in Sales and Marketing

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