71. Why the Virtual Influencer Revolution Matters to Brands with Christopher Travers
Create Tomorrow, The WGSN Podcast
00:00
The Growth Potential of Avatars
As long as the entire market has an opportunity to express themselves in avatars, that means there's an economic opportunity on top of this form of expression. If you look at the youngest generation, this group is incentivized to socialize. They're always on the internet and playing video games all the time. We're only going to see an increase in the adoption of avatars when they grow up.
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