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Why Perfectionists Aren’t So Perfect & How Advertisers Target You

Something You Should Know

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Advertising Isn't Helping You Make Good Decisions

Advertisers don't know what part of their marketing is working, says the author. They have to connect with people emotionally and tell a really well integrated story about themselves. The problem is that so much advertising is self-serve it's not helping us make decisions. A lot of companies don't ever want to say no to customers because theydon't want to lose potential sales.

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