Trading friction cost of small ETFs

This is Part 1 of a three-episode series on ETFs—and how their behind-the-scenes mechanics ultimately make 351 exchanges possible. When a new ETF shows up in your brokerage account, it can feel like it appeared out of thin air. In reality, launching an ETF is more like launching a regulated business: sponsors test demand, build infrastructure, line up seed capital, and then hope the fund survives long enough to reach scale.

Listen now and learn: ► The real "go/no-go" questions sponsors ask before they ever file paperwork

► Why some ETFs take off quickly while others quietly disappear

► What seed capital actually does—and why it matters on day one

► The hidden investor costs of owning an ETF that never reaches escape velocity

Visit www.TheLongTermInvestor.com for show notes, free resources, and a place to submit questions.

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