RV 38 - B2B Marketing Isn't Actually Marketing | Unpopular Opinions with Ashley Sava
GTM Live
00:00
Marketing Success Is Dependent on the Customer, Not the Product.
I've gotten pushback left and right on anything from the tactical level to the strategic level. It's not dependent on one individual company. It's dependent on how buyers are changing and how buyers want to buy today. I watch companies that have never been a customer by company before, but have been implementing things that I've been talking about for years.
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