Hyper-granular campaigns used to be the gold standard. But in 2026, holding onto that legacy structure might be your biggest hidden cost.
Host Ginny Marvin joins Brandon Ervin, Director of Product Management for Search Ads, to discuss why simplifying your Search campaigns is the key to unlocking the full potential of AI Max and Smart Bidding. Learn how to stop chasing keywords and start capturing intent across the entire customer journey.
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In this episode, we cover:
Aligning your campaign structure with your business goals, not just keyword permutations
How to sandbox your restructure on lower-priority campaigns first
Using ad group-level geo-targeting and brand exclusions to steer performance without segmentation.
Community Q&A: AI Overviews eligibility and how autocomplete impacts matching.
Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter: https://goo.gle/4ryu6uV
Find Ginny on LinkedIn at https://goo.gle/4aFEw4I and on X as @adsliaison - https://goo.gle/3N2Q22r
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