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Why You Make the Choices You Make & The Upside of Being Selfish

Something You Should Know

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Is It Better to Be the First or the Last?

Eric Johnson is director of the center for decision sciences at columbia business school. He says it's not as simple as osby first or aaysby last. It actually turns out understanding the rule of memory, i's very important to understand whether first or last is going to be better. The other thing is people just don't remember the first one.

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