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RV E46 - Enterprise Demand for Product-Led Growth (PLG) | Interview with Kyle Poyar

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What the Marketing Team Should Focus On?

What the marketing team should focus on is what you're like what your business most cares about. How much pipeline are we creating through these accounts regardless of how they come through? Are they coming through whether it's free trial contact sales expansion of current customers? um any of those different motions I think can be And then you can decide how to prioritize them if you focus on all three you focus your team on one that's most important to you right thenUm and then on the uh Like plg side. The marketing team has to be focused on either activated or paid users. So something further away from free trial Or like sign up only. Yep Totally agree. Yeah, I saw a sense

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