Tension with existing RTB investments

Hosts Corey Ferengul and Joe Zawadzki are joined by Joe Hirsch, founder and CEO of Swivel, to explore AdCP—the Ad Context Protocol.  AdCP represents a new standard for agentic ad buying in the advertising industry, drawing inspiration from the Model Context Protocol (MCP). As AI agents become more prevalent in advertising operations, the need for standardized protocols has never been more critical.

In this episode, the Joes dive into the technical foundations and practical implications of this emerging standard, discussing how AdCP aims to streamline and standardize the way AI agents interact with advertising platforms and execute media buys.