Sprite returns as NBA soda sponsor

Start your morning with Buzzcast with Austin Karp: The WNBA and its players get a verbal deal on a new CBA; the WBC wraps with a thriller; Big TV numbers for conference championship title games; Kalshi gets sued in Arizona; and Sprite lands back with the NBA. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.