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122 - Using Your Strategic Narrative to Your Advantage | Andy Raskin

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The Role of Customers in Startup Growth

At what point does it make sense for a company to think about this? Or at what stage, at what, however you define stage. That's a different question I guess from when I get involved typically. One thing I found is that the kind of sweet spot for me was one CEO who said, listen, 80, we've had tremendous success already. And I think we're going to have tremendous success. But everything we've achieved so far has been brute force of the founders.

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