The Koerner Office - Business Ideas and Deep Dives with Chris Koerner cover image

3 Innovative Ways to Monetize the Used Car Business. HoldCo Bros Are Back! Ep #062

The Koerner Office - Business Ideas and Deep Dives with Chris Koerner

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Niche Marketing in Student Roommate Solutions

This chapter explores a low-tech innovative approach to connecting college students for roommate searches through social media, specifically Instagram. It contrasts this grassroots idea with a VC-funded app and examines the effectiveness of niche marketing strategies in targeting specific demographics, highlighting successful case studies in the process.

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