The Importance of Ritualization in Service Design

Let's talk about rituals (and design)... Rituals have the power to turn an ordinary experience into something meaningful. They can be large and community based like a family reunion dinner. They can be small and personal like writing in your gratitude journal every morning. But what are rituals exactly? And how are they different from habits and routines? Adam Cochrane has been looking into the field of ritual design for a while. In this episode we explore the power of rituals as well as the potential dark side. We also discuss how you can bring rituals into your own design practice. Curious how to make the mundane meaningful again? Make sure you don't miss this conversation! --- [ GUIDE ] -— 00:00 Welcome to the Show 02:40 Who is Adam 04:00 What is ritual design 07:30 The opportunity 08:30 The back story 13:45 Your responsibility 17:00 The why of rituals 19:30 Key principles 24:00 Where to start 28:15 Lessons learned 31:30 Next steps 37:30 Circle reflection 40:30 Closing thoughts --- [ CIRCLE ] -— Join our community of in-house service design professionals at the Circle. https://www.servicedesignshow.com/circle/