William D. Cohan on the Rise and Fall of GE
Masters in Business
00:00
How Did You Get Your Book Published?
It took me probably two and a half years to write the book. Getting a book published in the middle of a pandemic is not that easy. I think over time, over the years he became aware of who I was writing the book. And when I reached out to him, he surprised me by saying, yeah, let's have a meeting.
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