RV 56 - Understanding Dark Social and How to Measure It | Revenue Circle
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How to Use Intent Data to Trigger Outbound
A lot of companies struggle with the quote-unquote like fine tuning of intent data and haven't been able to really figure out how to unlock it. We have to look at what were we doing before to trigger outbound and is it working better than that? Right, so if before you were using MQL scores or content downloads or Other you know a cold lead list or using like a zoom info and using that to trigger outfield What was your connect rate? What was your? Like conversion to a qualified opportunity win rate lead to win rateYou could look at that and measure efficiency and then compare it against What happens when we activate outbound against intent data if you had like? So
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