Do You Challenge the Status Quo?

Jen: I definitely challenged the, the status quo starting in 2015. And so when I go into companies and audit that type of things, I'll go in and break down all the different channels and what they're doing. It's just like it just feels very obvious to me when I do it. But for whatever reason, I don't see marketers challenging those behaviors in a way that that allows them to change. That's interesting because as I think about like a $300,000 ad spend and this is something I heard you talk about in another interview,. Could you help people identify that top priority?