How to Unlock That Cold Targeting

If you wait for search traffic to do padads or organic, that's like the common sass marketing model to day. The way that you break through that isa term called cold targeting,. And so i go out and i find their job titles. Job titles are super clear. I ran this at this medical device company. It was nuts. So we're going after emergency medicsicians, respiratory therapists and and e r nurses. Facebook also runs instagram. And then we start pumping content paid to those people in order to create awareness, which then drives the man through the funnel. We started at 500 dollar a month doing that, and i was pushing 50 thousand dollars a month in