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Bloomberg Businessweek
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The Future of Soda
PepsiCo is launching a sparkling water for Gen Z because it's seen as really uncool and unhealthy to be drinking soda. But there are a lot of people who are concerned about two things, the health concerns and the caffeine. And that is really the big, big challenge for soda companies overall. So does soda go down and lemon line stays flat or goes up?
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