FoA 348: Investing in the Future of Fertilizer with Sarah Nolet of Tenacious Ventures [Agtech - So What? Crossover]
Future of Agriculture
00:00
Is There a Stick?
I think we're in this interesting moment of temporary carrots with soon to be sticks. I do think it gets dicey because especially with nitrogen and also in irrigated areas with water, as soon as you start saying, Mr. and Miss Farmer, this is how much you need. They start blaming yield on you if the yield is not what they think they should have got. And that's super tough because as much as these are scientific and business decisions are also very emotional decisions. But I don't know. I pity the fool. That's really hard to convince someone that you know they're farmed better than they do.
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