When someone buys something, they get a bunch of benefits and they may use a variety of different features, all of which provide an array of different benefits. After they buy, they explain what they like about our product based on these post-hoc benefits they received after they purchased it.
But the benefits do not *predict* why someone buys. In this conversation Rob gets into the difference between cause vs. benefits of a purchase, and a surprising lesson from Quickbooks and Bobby Moesta.
Rob's Substack post here: LINK
PMF Camp / Work with Rob: LINK
Pre-order Rob's book ("The Power of PULL") - Amazon
Connect with Rob on LinkedIn: LINK
