Season 2, episode 19 is here!

In this conversation, Jay Clouse opens up about the business behind his creative work, the systems that keep his community running, and his growing obsession with one powerful idea: trust.

Beginning with his early product background to running a 450-member creator community, Jay shares practical advice and personal insights on building a sustainable creator career from the inside out.

What we covered:

- Why Jay started over on Substack and what it taught him about empathy, experimentation, and trust

- The four key attributes of trust and how they quietly shape every decision your audience makes

- How Jay built a high-revenue creator business by focusing on retention, not constant growth

- What creators miss when launching communities, and how to fix it with purpose and onboarding

- Why going first is one of the most underrated habits for connection, collaboration, and long-term growth

- How to brand yourself in an AI-saturated world and become first to mind for a specific idea

- The word Jay wants to own in the next phase of his career, and what that says about the future of creator businesses

👉 Make sure to subscribe to Jay’s publication before you go.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thedavidmcilroy.substack.com/subscribe

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