Why Marketing Industry Sells Fragments

Most advisors create their marketing strategy by stitching together "quick tips," following the latest tactics, or otherwise getting some form of Shiny Object Syndrome.

This can work (and does work) for a while.

But there's a massive hidden debt that comes with this patchwork marketing strategy:

It undermines your certainty, confidence, and even your ability to best serve your clients!

In fact, this mistake kills more financial advice businesses that have achieved moderate success than anything else.

But here's the good news:

Today's episode explains in nitty-gritty detail why this is such a costly mistake, why so many advisors fall victim to it, and the single most effective way to dig your business out of the hole your patchwork marketing strategy dug for it.

Listen now.

Show highlights include:

• The sneaky and undeniable way stitching together several "quick tips" and calling it a marketing strategy is like building your business on quicksand (0:41)
• Why nothing is deadlier to a financial advisor's marketing strategy than stumbling upon more marketing ideas (3:39)
• How marketing mistakes create a slow and almost imperceptible loss in your certainty, confidence, and ultimately, business growth (and how to better "spot" these mistakes before it's too late) (6:21)
• One question that mystically makes marketing feel "lighter" and more fun (8:56)
• How correct marketing tactics without the necessary context to use them drains your time, your energy, and your very spirit (10:56)
• The real, life-shortening cost of running your business by stitching together random marketing tactics (14:46)
• The "Pattern Recognition" secret that advisors in my Inner Circle use to run marketing laps around 90% of advisors and compound their growth without investing more of their time (18:21)
• Why the "invisible debt" that most advisors accrue is the single most dangerous form of debt that exists (even though it doesn't charge interest in the traditional sense) (20:57)

Since you listen to this podcast, I want to give you a gift:

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