The Physics of Startups cover image

The "PULL Theory" of business

The Physics of Startups

00:00

Discovery reoriented around pull

Rob recommends using the PULL framework in discovery to surface a buyer's actual project and urgency before pitching.

Play episode from 19:01
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app