The Urban Farm Podcast with Greg Peterson cover image

666: Joshua Prieto on Empowering Regenerative Businesses

The Urban Farm Podcast with Greg Peterson

00:00

The Epiphany Bridge Story

I like to use a specific type of story. And I have learned this term from another marketer in the space for getting his name right now. The owner of ClickFunnels actually, which is probably not for the most regenerative minded business, but Russell Brunson calls them epiphany bridge stories. They're a wonderful time and place in a narrative where someone has an epiphany. That epiphany for the listener is actually a bridge point for someone to take action or be called to action on something. So if there's an entrepreneur, that's why we tellEpiphany bridge stories, because it helps them to take action and to move forward on something.

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