Why Aviv left journalism to build startups

What if your website could spot its own problems, fix them, and quietly make more money while you focus on building your business?

That question sat at the heart of my conversation with Aviv Frenkel, co-founder and CEO of Moonshot AI, and it speaks to a frustration almost every founder and digital leader recognizes. Traffic is expensive, attention is fragile, and even small issues in design or flow can quietly drain revenue for months before anyone notices. Traditional optimization often means long cycles, internal debates, and teams juggling analytics, design tools, and testing platforms while hoping the next experiment moves the needle.

Aviv's perspective is shaped by lived experience. Before building Moonshot AI, he ran an e-commerce company that had plenty of visitors but disappointing conversion. Like many founders, he watched teams guess at fixes, wait weeks for tests to run, then struggle to link effort to outcome. Moonshot AI was born from that frustration, with a simple ambition. Let the website diagnose what is broken, generate solutions, test them, and deploy the winner automatically, without the need for a dedicated growth team.

In our discussion, Aviv explained how Moonshot focuses on front-end experience and site performance, spotting issues such as unclear value propositions, poorly placed calls to action, or confusing mobile navigation. The platform generates its own design, copy, and code variants, runs live tests, and then rolls out what actually works. The results are hard to ignore. Brands across beauty, fashion, jewelry, and consumer electronics are seeing revenue per visitor lift by thirty to fifty percent within months. One small change to a mobile navigation menu at Hugh Jewelry led to a fifty seven percent increase in revenue per visitor, which is the kind of outcome that gets leadership teams paying attention.

We also talked about momentum behind the company itself. A recently announced ten million dollar seed round has given Moonshot AI the resources to scale engineering and go-to-market teams at a time when demand is accelerating fast. But beyond funding and growth charts, what stood out most was Aviv's longer-term view. As more people turn to AI assistants and agents instead of traditional search, websites need to be structured so machines can understand them as clearly as humans. Moonshot is already optimizing for that future, preparing sites for an agent-driven web where the customer might be an algorithm as much as a person.

Aviv also shared his personal journey, moving from a successful career as a tech journalist and TV host into the far more humbling world of building companies. Rejection, uncertainty, and hard lessons came with the territory, but so did clarity. His guiding idea, inspired by Jeff Bezos, is a minimum regret mindset, choosing the harder path now to avoid looking back later and wondering what might have been.

So as AI moves from tools that assist to systems that act, and as websites become active participants in growth rather than static assets, the big question becomes this. Are you still relying on slow, manual optimization cycles, or are you ready to let your website start improving itself, and what does that shift mean for how you build and scale in the years ahead?

Useful Links

• Connect with Aviv Frenkel
• Learn More About Moonshot AI
• Follow on LinkedIn

Thanks to our sponsors, Alcor, for supporting the show.