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Bloomberg Invest 2023 (Podcast)

Bloomberg Intelligence

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How to Position Your Content for a Sports Platform

If you are Apple, any of these other companies, what do you want? You want people watching your product. So that's actually why I think they'll get into it. But the youngest consumers are watching their content on TikTok. They're not even on Netflix. How are you thinking about positioning content for that type of platform?

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